The 5 best interactive digital signage (digital menu board) examples made with Intuiface | Intuiface Blog
Digital signage solution providers, creative professionals, and business managers, welcome! You’ve landed on the rarest and the most inspiring list you’ll ever find: the top 5 real-life examples of truly engaging and effective interactive digital menu boards made with Intuiface.
With countless digital signage installations across verticals, retail and hospitality-related businesses are dominating the market share. Particularly, quick-service restaurants that offer diverse forms of digital signage represent 20 percent of the digital signage industry today ( source). As an increasing number of behind-the-scene solution providers populate the market and success stories spread, it is becoming a trend for businesses to adoptdigital menu boards as the “go-to” solution for revamping customer engagement tactics.
Statistics hint that it’s possibly the right move!
- Digital menu boards can boost overall sales by 3% to 5%. (source)
- Digital signage reduces the perceived wait time at checkouts by as much as 35%. (source)
- 62% of shoppers prefer self-service and self-checkout than human interactions (source)
The wide range of expected benefits of incorporating digital menu board includes:
- Lowering costs: by replacing slower, costly, and less efficient operation of the printed menu.
- Increasing sales: especially when integrated with POS, the power of visual content and interactivity boosts sales and facilitates upselling.
- Enhancing customer experience: by effectively managing customer’s wait time and enabling customers to feel more informed and empowered.
- Hassle-less content management: through easily updating the content and design from anywhere.
Digital display + interactivity = winning digital menu experience
If you’ve ever spent time in front of a self-ordering kiosk to order a Big Mac with Diet Coke McDonald’s or a Clam Chowder with Asian Salad at Panera will confirm, ask yourself — why did you prefer this to the equally available option for human interaction?
Social psychology has identified a shopper’s desire for what is called “empowered freedom” and thus services that fosters this sentiment, whether in a digital or interpersonal approach. As a matter fact, according to a survey by HRC Retail Advisory that involved 2,900 North American consumers, 95% of consumers want to be left alone while shopping, and 85% of shoppers would rather use a price scanner to check a price than have to track down and ask a customer service associate.
As previously highlighted, likely favorable results of replacing printed menu boards with digital ones are widely recognized. But providing customers the sentiment of freedom and empowerment requires a step further: incorporating interactivity into the digital menu which enables users to make decisions and orchestrate the content at their own pace.
Digital Menu Failure 1: Toronto-area Tim Hortons’ digital menu showing WebOS update alert.
Digital Menu Failure 2: poorly mounted digital menu board with small fonts at a pizza shop.
Our favorite examples of interactive digital menu boards
Obviously, not all the interactive digital menu boards stand out and engage with users to the same degree. Part of the reason is that many solution providers fail to consider aspects beyond the form factor such as unique and immersive design, data driven content, hardware selection, and connectivity. Then there is the glue that brings this all together — digital menu board software.
Luckily today, there are plenty of software options that can help us create digital menu boards. But depending on which of those tools with different capacities we choose to work with, the scope of what we can offer on a digital menu board can vary to a great extent.
Intuiface, a multi-touch interactive experience creation platform, is the market leader in its space and thus represents the ideal characteristics of digital menu board software. It supports:
- real-time connection to diverse external data source
- variety of on-screen interactive options
- ability to work with diverse form factors
- flawless integration with external devices
- eye-catching and unique design
- ease of use — both for customers and suppliers
- deep analytics of user interactions
- low friction remote deployment
Below is a roundup of our favorite examples of interactive digital menu board made with Intuiface done well.
1. Tablet Controlled Interactive Video Wall / Menu
Creator: RealEyes Displays
RealEyes Displays designed & Installed a 3-screen interactive digital signage video wall for Worker B. When idle, the installation displays a beautiful slideshow. A tablet is used as a presentation tool and controller for the video wall. The Worker B counter attendant can find honey options on the tablet, and either look at product information or send the chosen honey to the screens. One screen will show a product info panel, and the other will fly a bee over a live map to the honey origin. The 3rd screen can be controlled separately for other products such as skin creams, scrubs, t-shirts and more. All info panels and product information is easily updated and synced to a mobile-responsive online account.
2. Brain STEM Tool Box
Creator: SMRT1 TECHNOLOGIES LTD
SMRT1’s interactive technology upgrades traditional vending machines with new touchscreen capabilities to create an interactive and educational shopping experience at any location. Users can freely browse and select from the menu and learn about each product. Cash, credit card or digital payment systems are integrated to the digital experience, enabling a seamless shopping experience.
3. Interactive Restaurant Table
Creator: Promultis Ltd
This interactive table enables users to review the menu, order food and drinks, call a server, and pay at the table. In addition, the experience pulls in live news from the BBC as well as local weather. Online games are also built into the software, as well as an integrated particle engine that can be accessed while you are waiting. The tables are all linked to one network, permitting tables to communicate with each other via text.
4. Interactive Menu Gamification
Creator: Tosolini Productions
To be fair, this example does not exhibit a full digital menu board. However the experience definitely deserves to be in our top 5 list because it demonstrates the vast potential of a digital menu board as a creative and interactive engagement tool.
5. Interactive Digital Menu Board for QSR
This interactive self-service kiosk installed at Thai Chili 2 Go stores welcomes customers with a splash screen and an optional request for the customer’s name. Then a list of six category menu items is displayed, followed by a set of sub-categories after a request for selection. Once the customer selects an item, a modifier screen appears with options such as item replacement and the ability to add new items. Selecting the shopping cart leads to a coupon request and then instructions about payment. ZIVELO’s design added a lot of decision-making options to the user interface all along the customer’s self-ordering journey.
Originally published at https://www.intuiface.com.